John Celestian is a classic entrepreneur: He saw a hole in the marketplace and set out to fill it. The thing is, he didn’t know how wide or deep that hole would become. Not that he’s complaining. His company, Parts for Scooters, has evolved and grown as Celestian and his team grease the supply chain between China and the United States and try to educate as many dealers as possible along the way. The online retailer has seen dramatic growth since it first started reselling parts for Chinese made scooters, dirt bikes and ATVs to dealers and consumers in 2005. Parts for Scooters currently works with more than 1,700 powersports dealers in the United States, including 154 new customers it added at the 2007 Dealer Expo, where the company made its first appearance. Today, Parts for Scooters sells to dealers and consumers through its Web site, www.partsforscooters.com. It primarily sells replacement parts, from internal engine parts to body parts, rather than upgrades, although it does carry some cosmetic parts, for...

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